Rheinlander Bakery is a German bakery in Arvada, Colorado that won the title of BEST Bakery on the Denver A-List and also has a large selection of sugar free, gluten free and dairy free pastries. This has helped them build a very loyal clientele that appreciates what the bakery caters for them. They are Arvada’s oldest bakery and are looking forward to celebrating their 50th anniversary next year! They also specialize in traditional baked goods such as Strudels, and even have “Strudelfest” which is their fall celebration of everything strudel in conjunction with Oktoberfest.
During the contest, Rheinlander Bakery was one of the businesses that received the most mobile votes. Consumers are on their smart phones all day, every day and utilizing the QR posters from the Business Center is a great tool to increase votes and make customers aware of your nomination while at your business. The bakery strategically placed the posters by their two registers to easily bring attention to them while their customers were paying. They also placed a poster on their outside window so passerbys who walked by during afterhours could also vote by simply scanning the window poster.
The bakery has placed in the top 5 in the past couple years, but really ramped up their campaigning this year to grab the number one spot. If a customer was not familiar with the A-List, they educated their customer on it and encouraged them to vote via the poster in the bakery. For those less tech savvy customers, employees were readily available and willing to help them download QR readers for their smartphones.
Not only was the bakery fully engaged during the contest, but they also ran a promotion after they won. Their “Taste of Rheinlander” event is a week long event that runs through this Saturday (September 22) to celebrate their win on the Denver A-List. They also are spreading the word about the bakery’s A-List win by including advertising on their boxes, which helps to bring attention to their win for customers who may not be as familiar with the contest.
Have you used mobile voting to help promote your A-List nomination? Let us know in the comments!