Instagram for Small Business

Back in February I wrote a post about tips for Instagram for your small business. While this information is still relevant, I thought it is important to revisit the social network now that it is available for both the iPhone and Android, and is more widely used by businesses.

One of the most useful tools to engage with your customers on Instagram, aside from uploading pictures that tell a story about your business, is to utilize the geotagging feature. This is the easiest way to find out what pictures Instagrammers are taking at your business.

The directions below outline how to find out what pictures have been tagged at your business:

  • Take a picture and click on “Enable Geotag”
  • Click on “Geotag location” and search for your business- Your business needs to be listed on Foursquare for this to work
  • Once the photo is posted, click on your business name highlighted in blue above the picture
  • Voila! All images tagged at your location will appear

Once you discover users who have tagged pictures at your business, reach out to them! Like their photo, comment on it or even ask if you can share it on your networks. Instagram is a way to connect with customers who you may not have had a chance to before. The great part about this is you can be proactive and engage customers who you know already love your business and forge a deeper connection by interacting with them in the comments section on Instagram. Your customers will appreciate your acknowledgement of their photo especially if you provide positive feedback.

Do you engage with Instagrammers who tag pictures at your business? Let us know in the comments!