What would you do if hangers provided feedback on the item that it was holding? Would it change the way that you shopped?
C&A, a fashion retailer in Brazil, has come up with a way for consumers to get feedback on a clothing item in terms of the amount of “Likes” on Facebook. This new marketing tactic is called FashionLike and displays likes from the company Facebook page in real time on the hangers of the in-store merchandise.
Will this change the way that you shop? This kind of real-time technology has many different potential implications. It could be especially helpful for those indecisive shoppers who need a little extra help on deciding what to try on and buy. On the other hand, individuals who prefer to buy clothes that aren’t as popular might choose items with the lowest “Like” counts on the hangers.
Another benefit is that it could really help bump up social media for a store. Having this technology creates buzz and would drive traffic to the store’s Facebook page. FashionLike gives us a glimpse of where technology and shopping could merge in the future. It will be interesting to see what FashionLike does for C&A and if other stores adopt this technology.
Is this something that you could see in your store in the future? Tell us your thoughts in the comments!
Image via Springwise