Each year, more and more businesses run voter deals during the contests, but not everyone understands how best to use them as a marketing tool. They are a great way to thank your customers for voting for you and provide extra incentive for your customers to vote! Here are three steps on how to make the most of your deal to benefit both your business and your customers.
Create an enticing deal. With the voter deals, everything is customizable and you are able to offer as much or as little discount that you like. Just remember, the greater the discount the more likely a voter will purchase your deal!
Share with your community. Promote your voter deal throughout your network including your Facebook and Twitter accounts as well as via email if you have a customer email list. Be sure to let them know what category or categories you are competing in and that you need their help to win. Let them know about your fabulous voter deal and remind them that they have to vote for your business in order to unlock the deal. Ask your fans and followers to share and retweet your posts. The more people who share it, the greater the visibility!
Take advantage of the features of Timeline. Now that all brand pages have received the Timeline treatment, it is time to embrace the great new features that it has to offer. These features can be used to promote your voter deal so it receives greater visibility. First and foremost, when you post about your voter deal, don’t forget to highlight the post so it takes up the entire width of your timeline. This will make it eye catching and nearly impossible for visitors of your Facebook page to miss. Another feature that should be utilized to promote your deal is “pin to the top” which will keep you post at the top of your timeline for a week.
Do you have any other tips on how to help spread the word of your nomination and voter deal? Let us know in the comments!