Last Friday, we launched the latest version of our CityVoter platform. This is the product that pulls together 7 years of development experience into one. It is part directory, part review site, part “best of” city guide, and part local deal engine. In other words, it’s our best work yet. We’re continuing to push on improving the content quality, but here are some things that we are especially proud of:
1) This new homepage gives each city unique branding and streamlines user registration. This year, we’ve had some of our biggest unique voter totals ever (150,000 uniques in Seattle, 100,000 uniques in Sacramento, 80,000 uniques in Denver). This should make 2012 totals even bigger!
2) This new navigation that makes it easy to explore the city and browse “best of” lists. Each of our cities now boast thousands user-generated local listings so we needed to make it easier for users to see all the great content — not just our “best of” lists
3) Our integrated local deal engine helps voters find exclusive deals in their city and discover new experiences at the most popular local businesses. We’ve been sourcing and selling local deals for the past year. This success has led to us to start emailing deals to our millions of email subscribers. This product is now integrated into our platform for partners who want it.
4) There are lots of great new features like photo slideshows to keep site visitors engaged longer and voter leaderboards to showcase the voters who know their city best. We have more than 500,000 photos in our directory. We wanted to let users browse pictures of the best businesses in their city and encourage business owners to update their profiles with even better photos.