Rating Points? Local Media Means Local Engagement

I talk and write a lot about how "local" is about brand and connection to a community. We've been fortunate enough to work in some cities now for more than 3 years, and we've built impressive brands in places like Sacramento, Denver, and Detroit. "A-List" signs are in windows around the city, and people know to vote every year.

Our media partners are starting to really benefit from the investment they've made in developing new brands and advertising products in their markets. Recently, we had one partner tell us "out of the more than 50 vendors I've seen this year, [CityVoter's Best Of] is one of the best opportunities I've come across." This is a city that has made more than $300K from our "best of" program.

We have also seen the fruits of McGraw-Hill's local brand start to play out in their markets. For more than 3 years now, they've been collecting votes for their A-list and running fun promos like this.
Now, they've capitalized on this brand to help promote local businesses with a new kind of advertising product. This is a great way for them to diversify their dependence on national advertisers as well as help local businesses develop new online videos that can drive business through new channels like search engines and YouTube. Read more about their approach here.