More local email newsletters at CityVoter

Once we finish voting in a city, we give businesses who competed a chance to reach back out to voters with special offers to thank them for their loyalty. We've been doing this now for years, and a number of business owners are getting the hang of email marketing.

Many business owners sign up for Constant Contact each month so they can begin their own dedicated email marketing. If a business owner doesn't have an email marketing list, we help them create one with product giveaways, but also with dedicated emails to local consumers.

How well do they work? Open rates of hover around 20% and CTRs are above 3%. Since these are consumers who live in the area and who have voted on CityVoter, the engagement stays consistently high until voting begins again.

Here is one of my recent favorites: 20% off a Studio City Tattoo in LA "doesn't hurt a bit". Classic.