Does this taste local to you? Mmm sure does.

"Your taste. Your town." That's what Frito-Lay's potato chip display reads at my local deli. I've been meaning to collect more photo examples of this, but I tend to have one hand on the steering wheel or one hand on my son when I pass a great example of national advertisers trying to extend their brands locally. For example, there's a billboard I see every day heading home from Citgo gas. It says "Loyal. Local. Like it should be." Not sure what that means, and I'm not sure how my taste in potato chips can be more Boston-ish than Atlanta-ish, but I certainly understand WHY brand advertisers want to connect more deeply with local consumers. We're helping that happen online and in-store. We just need a billboard.