Tuesday, September 15, 2009
CityVoter's local social media campaigns defined
CityVoter believes all brands are publishers – especially online. To help brands surround their products and services with quality, dynamic, and local content, CityVoter develops and promotes localized “best of” contests that engage consumers to vote for and share recommendations about their favorite local businesses. We develop a series of white-labeled mini-sites where consumers vote for art museums, salons, gyms, and more than 100 other categories. More importantly, we activate local markets through email and viral marketing. Our engagement model gives brands an immediate online presence as well as point-of-sale and email marketing reach in the markets and content categories they care most about. An example of our “best of” campaign for FOX Television in LA is here: http://myfoxla.com/hotlist and an example of a "best of" campaign for Nature's Cure is here: http://naturescure.everydaydecisions.com. The by-product from all of this is great free promotion for local business owners. That's positive engagement.
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