Yesterday, I blogged about our promotion with Nature's Cure. It's an opportunity to let people who have voted on CityVoter and have a strong interest in beauty, fashion, and health to get involved in a fun campaign their running to find the next face of Nature's Cure.It's a meaningful kind of relationship for us because our audience is made up largely of these kinds of consumers. To put a little more data behind that assertion, I threw together a graphic (above/left) that shows the composition of the more than 3 million votes we've received.
It's an engaged group. They've written more than 1 million recommendations on health, food, fashion, and beauty. We'd be thrilled if one of our voters won the Nature's Cure competition. So if you haven't entered...do so now.
Good luck.
Subscribe via RSS
Posts
2 comments:
How is Cityvoter determining if someone is a "fashionista" or "foodie" etc? Simply based on what one votes on? Seems arbitrary. Just because someone votes for a restaurant they are labeled a "foodie?"
This is a good question, so I'd love to discuss with you directly if you want to email me at jwalker(at)cityvoter.com.
For everyone else, I'll answer this quickly: CityVoter's audience doesn't simply vote. They vote multiple times and more than 50% will leave a recommendation when they vote. These are people passionate enough to take time to debate a topic that is important to them. I think it would be arbitrary to assume if you were simply looking at our restaurant content then you must be a foodie, but if you are engaged enough to vote multiple times, leave your name, and your personal food recommendation, we don't believe it is a stretch to call you a foodie (fashionista, etc.). Most importantly, advertisers and agencies who really care about audience segmentation agree.
Post a Comment