Tuesday, July 28, 2009

What is "Positive" Engagement?

There are many ways we use websites. For simplicity, I lump our behaviors into three buckets.

1) Passive. This characterizes the way most of us use most websites. We browse for information on a site, and we search for something we're looking for.

2) Engaged. When a website engages us, we will upload photos, write reviews, respond to an article, print content, send information to our phones, and even email information to friends.

3) Positively engaged. This is when we feel passionate about something in a positive way. We want to be part of the community, share helpful tips and recommendations, and establish connections with other people.

We work hard to create "positive engagement" across the CityVoter network. We promote local businesses for free, and we ask consumers to share recommendations on the best places in their city. Sometimes, this works so well, we get a nice email:

"I just wanted to say thank you. I think this is a great way to showcase the wonderful businesses in Denver. A lot of us are struggling with our advertising budgets and this is very helpful. Once again thank you, John"

Thanks for the note, John. You made our Tuesday morning!

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