The older version of our business center was used by more than 25K business owners in more than 20 cities, so we had a lot of data to use to determine what business owners were doing and what they wanted.
You can see the old version here:
We noticed business owners were spending a lot of time updating their photos, but we needed to make sure that we helped them find the other services we were offering like free business cards and signage for their stores and restaurants.We also have a number of ways to reach customers on the web either through email newsletters or links (badges) people could put on their own website.
Most importantly, we noticed that we weren't thinking like business owners. When we're on the phone with business owners they tell us in very clear terms: we want new customers and we want our loyal customers to come back.
So we redesigned our business center to organize our services in the way business owners think. The new design helps business owners: 1) Showcase their profile on our site 2) Acquire new customers and 3) Reach their existing customers to build loyalty.

We look forward to your feedback on these enhancements and any other ideas you have on other ways we can be helpful.
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