Creating and promoting your Insider Deal (it's free)

Recommendation: Create an insider deal that gives people who visit your profile a reason to call or visit -- use fun language and compelling savings to make sure there is a clear call-to-action. Insider deals are free and you can update them as often as your special offers change.

For the past few years, we've allowed business owners to create their own coupons on our site.

Last year, we had more than 4000 coupons on our sites -- all of them created by local business owners. Today, we're announcing another enhancement to our product. Coupons are being replaced with what we call "Insider Deals".


Why the change? Coupons aren't what we're about. We are about sharing the inside scoop directly from business owners. We want to help them give consumers great recommendations on when they can save or why they should visit. For example, an insider deal could be an event: "Show up at special wine tasting for a free bottle of wine" or "first 20 customers at our trunk sale get..." Whatever the deal is, it is designed to be information you won't learn about anywhere else. That's the inside scoop.

Consumers will be able to immediately browse through deals by category on our Insider Deal pages, but most importantly, they'll see the deals about to expire so they act now.



The best part...it's still completely free for business owners to create their insider deal in our business center, and business owners can still change their deal as often as they like. When it's helpful, businesses can still request customers print out the insider deal (complete with a map and directions).


We intend to reward business owners who come up with creative insider deals by highlighting them on our site and making sure they get top billing in our monthly eNewsletters.