• Feb 22

    Announcing Menus for CityVoter Nominees

    Get to Know Locu

    We are excited to announce the addition of menus to CityVoter. We have partnered with Locu, an awesome Cambridge and San Francisco-based startup to to give visitors instant access to your menus – the best advertisement there is!

    locu-menu-sample

    You can access menus from nominee pages for restaurants and bars by clicking on the “menu” link underneath the nominee name. Menus are available on web as well as mobile. Check out some example menus and find something new to try!

    locu-menu-link

    About Locu

    Locu is an online tool that’s both super easy to use and FREE. You can add and edit menus as well as easily publish them to your website, facebook page and mobile site and all of their partner sites. Now, any changes you make will automatically show up on CityVoter too.

  • Sep 19

    Spotlight on Success: Rheinlander Bakery

    Rheinlander Bakery is a German bakery in Arvada, Colorado that won the title of BEST Bakery on the Denver A-List and also has a large selection of sugar free, gluten free and dairy free pastries. This has helped them build a very loyal clientele that appreciates what the bakery caters for them.  They are Arvada’s oldest bakery and are looking forward to celebrating their 50th anniversary next year! They also specialize in traditional baked goods such as Strudels, and even have “Strudelfest” which is their fall celebration of everything strudel in conjunction with Oktoberfest.

    During the contest, Rheinlander Bakery was one of the businesses that received the most mobile votes. Consumers are on their smart phones all day, every day and utilizing the QR posters from the Business Center is a great tool to increase votes and make customers aware of your nomination while at your business. The bakery strategically placed the posters by their two registers to easily bring attention to them while their customers were paying. They also placed a poster on their outside window so passerbys who walked by during afterhours could also vote by simply scanning the window poster.

    The bakery has placed in the top 5 in the past couple years, but really ramped up their campaigning this year to grab the number one spot. If a customer was not familiar with the A-List, they educated their customer on it and encouraged them to vote via the poster in the bakery. For those less tech savvy customers, employees were readily available and willing to help them download QR readers for their smartphones.

    Not only was the bakery fully engaged during the contest, but they also ran a promotion after they won. Their “Taste of Rheinlander” event is a week long event that runs through this Saturday (September 22) to celebrate their win on the Denver A-List. They also are spreading the word about the bakery’s A-List win by including advertising on their boxes, which helps to bring attention to their win for customers who may not be as familiar with the contest.

    Have you used mobile voting to help promote your A-List nomination? Let us know in the comments!

  • Sep 18

    Mobile Ads for Your Business

    Mobile Advertising

    We know that mobile advertising can be a bit like a bad summer movie – over-hyped and unfulfilling (watch Expendables 2 and you’ll see what I mean). If you’ve tried mobile advertising in the past, the experience probably left you disappointed and a little surprised; most people pay a bunch of money for some clicks, their ad budgets vanish, and the promised customers never materialize…such is the business of buying accidental clicks and untrackable impressions.

    Want some tips for writing a great mobile ad:

    Keep it short and keep it simple! Mobile customers are on the move and have very little time – and we all know that customers these days have tiny attention spans. Here are some examples of ads from businesses, like yourselves, that have seen great results on AdLeads.  With mobile ad copy, less is much, much more.

    What is AdLeads:

    AdLeads and CityVoter want to provide all CityVoter businesses a special offer on a new way to run mobile ads and attract new local customers. It is a simple and intuitive self-serve platform that allows you to advertise on top mobile apps, like Pandora.  U.S. and Canadian-based businesses can target ads to specific metro areas, cities, states or the whole country to ensure getting the right customers for your business. Smartphone users who are interested in hearing from you will sign-up by providing their contact information – email address and zip code.  It is a great way to acquire new customers and communicate with them.

    Check out what businesses are saying about AdLeads:

    “AdLeads allows us to connect with patrons who are most likely to visit our restaurant time and again.”David Liatti, Owner, 61 Local Restaurant, Brooklyn, NY

    Christina Stembel, Founder, Farmgirl Flowers, San Francisco, CA says, “AdLeads is a great way to attract potential new customers, and set-up was super quick and easy.”

    Get Started:

    We are offering $75 in free mobile ad credit to CityVoter businesses redeemable right here. You’ll then receive an email with a confirmation link – click on the confirmation link to create your account, sign-in and create your campaign.

    This is a guest post by Hayden Simmons, the head of business development at Pontiflex. If you have any questions about mobile advertising with AdLeads, he can be reached at haydens@pontiflex.com.

The official CityVoter blog: newsworthy info, resources and industry trends, geared towards local business community members and their partners.